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Comparison of corporate communication of Impact Hub via social network Twitter
Falzonová, Anna ; Máchová, Eva (advisor) ; Klimeš, David (referee)
This bachelor's thesis deals with corporate communication on Twitter. The theoretical part focuses on the basic characteristics of the platform, gaining popularity through time and its current position in the public and corporate sphere. Further it focuses on Twitter in the Czech Republic, user profile, influential accounts and its common use. Main part of this work constitutes of research which analyzes Twitter corporate communication of ten Czech companies in the period November 2014 - January 2015. Based on the quantitative analysis of 731 posts the communication strategy of individual companies is defined in the terms of sentiment, visual form, topics, functionalities and engagement rate. Further the overall corporate Twitter communication in the Czech Republic is characterized. In the concluding part of the thesis, research and theoretical findings are combined to compare the use of Twitter corporate communication in the Czech Republic and abroad.
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Legal regulation of alien species of plants and animals
Tisovská, Pavla ; Stejskal, Vojtěch (advisor) ; Damohorský, Milan (referee)
Legal regulation of alien species of plants and animals Abstract This thesis deals with the legal regulation of invasive non-native species of plants and animals, i.e., preventing their spread and minimizing the negative consequences that these species cause on individual ecosystems and biodiversity in general. The aim of this work is to analyse the related effective international, EU and Czech national legislation and to define the most significant changes concerning the relevant Czech laws in connection with the implementation of Regulation (EU) No. 1143/2014 and Regulation (EC) No. 708/2007. At the beginning, the work deals with the history of the spread of non-native species, as identifying the critical pathways of their spread is also an important knowledge necessary for creating effective legislation and also the definition of fundamental terms - non-native species, invasive non-native species, and biodiversity. Furthermore, the work deals with the most important international treaties in this area, i.e., the Convention on Biological Diversity, the Convention on the Conservation of Migratory Species of Wild Animals, the Convention on the Conservation of European Fauna and Flora and Habitats and the Madrid Protocol to the Antarctic Treaty, with the relevant European Union legislation, i.e., a network...
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How a Realist-Constructivist Theory Can Contribute to Understanding the 2014 Ukraine Crisis
Rigby, Sophia ; Šír, Jan (advisor) ; Wilson, Andrew (referee) ; Svoboda, Karel (referee)
How a Realist-Constructivist Theory Can Contribute to Understanding the 2014 Ukraine Crisis Abstract Realism has been the predominant paradigm for analysing Russian foreign policy in recent times, however, it can sometimes appear lacking in convincing power. Constructivism offers some explanation for the motivation behind policy, however, again appears lacking in convincing power alone. Realist-constructivsm has been suggested to bridge the gap, as it were, between traditional notions of power, and cultural influences. The main argument for realist-constructivism is that some of the basic principles of realism must have a constructivist base, for example, in order to define the 'us' and 'them' in international politics and to determine with whom one is competing for power and influence, there first must be an understanding of how one defines the 'us'. This analysis examines the realistconstructivist theory as put forward by Barkin (2004; 2010), analyses its advantages and disadvantages, and seeks to view the Ukraine crisis of 2014 through a realist-constructivist lens, hoping to contribute something to the still young and developing discussion around a realist- constructivist theory. Keywords Realist-constructivist theory; NATO; national identity; Ukraine; Crimea; the EU; 2014; annexation
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Building savings - legal and economic issues
Kaplanová, Ivana ; Vondráčková, Pavlína (advisor) ; Vybíral, Roman (referee)
Building savings - legal and economical issues The aim of the thesis is the analysis of selected problematic issues - crucial to the functioning of building savings and also in relation to consumers and protection of its rights. The thesis is composed of six chapters which are dealing with legislation of building savings, especially with amendment in historical development with inheritance, with deposits of minors and valid way of terminating the contract of minors, with the bank charges in the context of preparatory transposition of 2014/17/ EU Directives on housing loans, and compares the economic aspects of both component of building savings with competitive products in the financial market. In the thesis I use the method of analysis, synthesis and induction in chapters in which I work with jurisprudence and in which I advocate a position of building savings in the banking market. In anticipation of the upcoming law on housing loans I require to include information obligation into the proposed legislation with emphasis not only on formal form but the content of communication. I confront the selected issues with valid jurisprudence and mention the original statutory framework and its new version after the recodification of private law and I pointed out the differences which the recodification...
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Afghanistan in the 'Turning Year' 2014 and Concerns of Surrounding States.
Feistinger, Aleš ; Horák, Slavomír (advisor) ; Aslan, Emil (referee)
This research paper focuses on "abrupt changes" in Afghanistan during 2014. It argues that very important changes in one states policy should affect also approach of other countries. First, it inspects the two major events - the presidential election and the signing of both Bilateral Strategic Agreement and Agreement on Status of Military forces with NATO. The study is not only describing those issues, but also outlines the possible effect and signals for other countries. The paper then concludes the state of Afghanistan by the end of 2014. In second part, the study explores the major changes in foreign cooperation of neighboring countries and regional key players with Afghanistan. The study monitors long-term trends in their cooperation with Afghanistan and focuses also on security issues. The more these trends have changed, the more the Afghan events affected international relations.
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Comparison of corporate communication of Impact Hub via social network Twitter
Falzonová, Anna ; Máchová, Eva (advisor) ; Klimeš, David (referee)
This bachelor's thesis deals with corporate communication on Twitter. The theoretical part focuses on the basic characteristics of the platform, gaining popularity through time and its current position in the public and corporate sphere. Further it focuses on Twitter in the Czech Republic, user profile, influential accounts and its common use. Main part of this work constitutes of research which analyzes Twitter corporate communication of ten Czech companies in the period November 2014 - January 2015. Based on the quantitative analysis of 731 posts the communication strategy of individual companies is defined in the terms of sentiment, visual form, topics, functionalities and engagement rate. Further the overall corporate Twitter communication in the Czech Republic is characterized. In the concluding part of the thesis, research and theoretical findings are combined to compare the use of Twitter corporate communication in the Czech Republic and abroad.
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The Main Dramatic Conflict In the Contemporary Czech Film
Štěpánková, Darina ; TRAJKOV, Ivo (advisor) ; Mašín, Tomáš (referee)
Thesis named The Main Dramatic Conflict In the Contemporary Czech Film analyzes what is the impact of the position of the main dramatic conflict in the structure of the five full lenght czech films made in 2014. The films are The Way Out, Fair play, Nowhere in Moravia, Three Brothers and the documentary film Into the Clouds We Gaze. The work is divided into two main parts. The firs part summarizes theoretical resources relating to the problematic of the main dramatic conflict and it also includes historic point of view. The second part appertain to five practical film analyzes that are based on films together with a screenplays. It reveals the changes that was made during the editing process and the way how they impacted the story structure.
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